A solid example of editing to the music is the introduction to 'Going To Hell' by The Pretty Reckless. The rhythm begins with the drums keeping the beat. Then the music starts with a guitar, the guitar is shown with the first note of the instrument being played. The singer's actions (arm raising, stepping, hitting things) are in time to the lower note on the guitar at the beginning. The tempo fastens and the symbols are brought in, joined by an appearance from the drummer tapping on the symbols. At that point the bass comes in on the lower notes with the guitar, again the tempo fastens. Finally the drums kick in, accompanied by an appearance from the drummer, which signifies the singer to start singing and to break stuff (apparently). This is an excellent example of editing to the beat as each note in the introduction is accompanied by a visual aid thus being more stimulating than it would have been previously.
With more and more high budget music videos artists can afford more and more special effects and green screens and actually use them to a decent effect. For example, Avril Lavigne's 'Rock N Roll' was a fairly high budgeted which was evident from the multiple sets, outrageous costumes, elaborate props and a CGI bearshark..... During the climax of the music video when Avril finally obtains the feared Rock N Roll guitar the assassin turns into a bearshark just before the battle ensues. The bearshark was a computer generated image that was put into the video post-production. This is most likely because bearsharks are incredibly rare and endangered creatures and it would have been well out of the artists budget to rent one out.
The ending shot is of the steam punk professor (who was killed at the beginning) jetting off on a rocket segway. This has been very well and carefully edited into the scene in post-production also. Though as this shot is of a real man on a segway the production team would have needed a green screen (or a blue screen depending on the type of lighting) to use as a back drop to easily cut the man out of the scene and blend him into the final shot of the sequence, to great effect. You could almost believe they actually had the budget for a genuine rocket segway.
Lip syncing is a popular way for production teams to fit the track to the voice without needing the artist to sing. In some instances the artist might not physically be able to sing, for example if they were dancing or on a wrecking ball. Miley Cyrus's 'Wrecking Ball' is a long and tedious fiasco of Miley crying, licking hammers and taming wrecking balls wearing only her boots. There is no way she could sing properly throughout the video. This is where lip syncing comes in. As Miley flies past on her wrecking ball she sings into the chain of her ball the best that she can, but she misses a note whilst trying to stay onto her ball-on-a-chain. The post-production team are faced with the dilemma of having uneven sound in their film. Instead, they take the studio recorded track and slot it in to accompany the videos, once in sync with the bad quality on set audio they scrub it out. Leaving the perfectly in sync studio audio in it's place.
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