Conventions of Music Videos
Avril Lavigne's 'When You're Gone' song is about a break up and how much she misses that person after the break up. The music video shows three different types of love and loss that are different to the type that she is going through but the video shows how each situation gives off the same feelings.
A teenage girl experiencing her first love with someone sit by a fallen tree and carve their names into the bark to display their love. Before they finish her mother disapproves of the pairing and forcefully drags her daughter away. The line 'The words I need to hear to always get me through the day' connotes that she feels she needs him to 'make it OK'. The daughter feels as though their love will not be forever unless she defies her mother for love and marks it on the tree. Once she does so she feels better and comforted that she may not lose her first love if she is this strong.
A pregnant wife of a war veteran who is about to go on tour is left at home, worried if she'll ever see him again or if her child will ever see their father. The line 'the days feel like years when I'm alone' signifies her worry for him. She feels as though something is missing, 'the bed where you laid, is made up on your side', and keeps checking her phone for news of him, if he is okay. She gets called to an army wife meeting because there is news that a bomb hit one of the squads and she's crying with worry but then she gets a message on her phone from her husband saying 'I'm okay, I miss U' and now her tears are tears of joy.
An elderly man sitting alone in his room looking at old photos and crying at the death of his wife while the the lyric 'everything that I do reminds me of you'. He proceeds to go through her old clothes and cries further as he smells her sent on the clothes and feels even more loss while the lyric 'the clothes you left that lie on my floor, and they smell just like you'. The man then finds his old suit that his wife loved and knows that his wife would not want him to feel this way. So he leaves the house, looking his best, with a bottle of champagne and two glasses. He goes to his wife's grave, talks to her, shares a glass of champagne with her and tells her how much he misses her.
The 'I miss you' lyric resonates through each of these stories as well as Avril's break up story. This gives the audience a chance to identify with one or more of the scenarios as they are all quite common nearly everyone will have had some experience with them.
Avril's first collaboration with another performer was on a break up song called 'Let Me Go'. It featured Avril and Nickleback's singer, Chad, singing about how a love that failed so significantly that they both have conflicting feelings about it. How they both want to be 'breaking free' but are also 'sorry it's too late'.
The music video shows both singers are in an empty mansion coming close to connecting but then each time they miss each other. The climax of the song is when they both harmonise with each other and the chorus lyrics change slightly to 'I've broken free' and 'I've let it go' to show that both artists have left their old lives behind and are ready to love someone else.
Whilst the artists were collaborating on this piece they were getting to know each other. But just before the release of the new song Chad asked Avril to marry him and they promptly changed the lyrics to show that their feelings of heartbreak over a failed love brought them together. It is at this point in the video that the singers, that had previously been singing/playing in a sad and angry fashion, join together. This is reflected in the lyric 'two goodbyes led to this new life' to show that when they both said goodbye to their previous partners it led them together and to 'this new life'.
Both Avril and Chad then come together and sing whilst holding each other and repeat the lyrics 'won't let you go, don't let me go' to signify their love and affection in a string of short desperate phrases showing that they do not want to be apart.
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