Some videos make their images very realistic so that the audience can identify with the narrative. P!nk's video for 'Fucking Perfect' includes scenes of distress that her 'misfit' audience will relate to. For example, the scene with the child being wrongly told off, the narrative of the teenager getting bad grades and graffitiing them, stealing a pretty dress that she saw another girl wear, defacing the toilets with insults to the 'skinny' girls she envies, being told who she has to be and how to dress by her mother, starving herself to lose weight and looking skeletal on the scales, sitting in the bath tub and carving the word 'perfect' into her forearm. The end of this video shows the teenager turning her life around and as an adult making her life better. Showing her audience that it isn't like this forever with P!nk singing 'you are perfect to me' connoting that her audience doesn't have to be society's version of perfect when they are perfect to her. This kind of narrative style music video is usful to this genre of audience as they feel like they are on a personal level with the artist, during the shots of P!nk mostly as she is singing directly into the camera thus making a direct connection with the audience.
Some artist prefer to make a surreal video featuring the adventures and heroism of the artist. Avril Lavigne's 'Rock N Roll' is a perfect example of this as she runs around an imaginary world fighting off enemies of Rock and Roll in a random and quite entertaining way that makes you want to watch through the added in sections that make the video longer than the song. Avril's position in this video makes her look like a protecter and defender of music and the fans associate that with a certain heroism that they might see in this song and may believe that this song can save them in their time of need too.
The same ideals of this are in My Chemical Romance's 'Sing'. In which the band all risk their lives to save a young child in a maximum security government building. The audience would associate this song with the band's rebellion and self sacrifice and they may feel that this band could aid the mainly teenage audience in their rebellion against the world and again, they may believe that this song can save them in their time of need in the way that the band saved the young girl when she needed them. The Rock genre is full of fans that want to rebel and sometimes need to be saved so it's important that artists of the genre understand that and portray those ideals in their videos.
Animation is a simple and increasingly popular mode of music video. These music video styles are generally very abstract and visual with the intent of sticking into your mind as much as possible. An example of this would be 'Get By' by Delta Heavy which uses an astonishing selection of stop-motion props and post editing to create an entirely abstract and technicoloured music video. This would appeal to it's audience as the genre is techno and a lot of techno music videos often use sound waves to give a visual component to go with the machine like sound, perhaps to make it appear more futuristic. This video also interests the audience as it is so random and surreal, the audience would be so engaged because they would want to see what happens next as it is so unpredictable.
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